Showing posts with label Agency. Show all posts
Showing posts with label Agency. Show all posts

Saturday, May 1, 2010

Celebrating Mistakes: Everything I know about launching an agency I learned in my first six weeks in business

This week, we celebrated the arrival of our agency’s first schwag in the mail by taking a bite of humble pie and reminiscing on our favorite business blunders so far. Our top 5 Tim Gunn-inspired “make it work” mistakes are below.

1. We really heart Chuck Scarborough. Only an insider or incredibly observant viewer might have noticed that our client Chef Ryan Brown’s first TV interview was as amusing as his first print quote (more on that below). The anchor, David Ushery, was so engrossed in his guest, he had no idea the close-up of the gift certificate was actually made out (per our direction) to Chuck Scarborough, who had called in sick that evening.

Thursday, April 29, 2010

Cuttlefish Ink Mugs Have Arrived!


The sweat and tears that go into starting a new PR agency has its moments -- and for us, one of them happend today when we saw our Cuttlefish Ink logo on our new agency mugs. We can't wait to thank our wonderful clients, Chef Ryan Brown of Choice Cooking Company, Chef Antonio Frontera, co-author of "Chicken Soup for the Soul Kids in the Kitchen," and Chef  Fermin Bello of Itzocan Cafe for the opportunity to partner with such amazing businesses and people.
As we take our first sips, we're reflecting on some of our favorite moments in our first six weeks in business.  Stay tuned for our top 5 to be posted tomorrow.